Today, economy all around the world is at its minimum. Unemployment rate incleased, business are going out of business and consumers are speding less money. At this point, all busienss owners and marketers are devastated to find their way out of this downfall. Among many possible markets, there is a market that was not recognized or under estimated. And that is Asian - Americans.
Why Asian Market?
Highest Income
Asian-American are the most affluent ethic group, with a median family income of $46,695, placing them ahead of non-Hispanic whites($46,646), Hispanics($30,301), and Blacks($25,872).
Fastest-Grown Population
in 1960, the 1.4million Asian-American accounted for only 0.8 percent of the U.S. population. By 1990., they had grown to 7.3 million or 2.9 percent expanding at a rate over twice that of the Hispanic-American population. Today, the Asian- Americans population exceeds 10 million and is the fastest growing group in the country. In New York Satate alone, Asian-Americans population exceeds 1 million. By 2050, the population is expected to exceed 40 million, accounting for a full 10 percent of the tptal U.S. population.
Highest Education
Thirty-eight percent of Asian-Americans hold bachelors degrees or higher versus 22 percent of non-Hispanic white polulation, 11 percent of African-American and 10 percent of Hispanics.
Brand Awareness
Consumers are more likely to have knowledge in product or service thay like. Asian-american have a preference for well-known quality brands because it explains brand attribution which is a great concern in Asian when purchasing products or receiving services.
Low Budget
The Asian community is geographically concentrated which makes easier to market with lower budget.
What We Do...
* Mass Media Buying - TV , Radio, News Paper
* Direct Mail Service
* Creative Design
* Converting Service - Converting your current web site, brocure or any design to asian version.
If you have any question or inquiry, please contact us...
|
Upload Your Design
